How It Works

Most agencies look at the ad. We look at everything the ad touches.

Slow recovery isn't always the ad. It might be what you charge. What it costs you to deliver. How many people actually book. How many show up. We measure all of it before we touch anything.

See What We Measure
The difference in practice
Most agencies

See a problem with the economics. Adjust targeting. Refresh creative. Report on clicks. Your recovery number doesn't move.

30Logic

Measure every variable. Find which single change moves your recovery ratio the most. Execute that fix first. Re-measure next month. Find the next one.

What the system looks at

Every variable that touches your economics.

We collect seven numbers from you. The system evaluates each one and ranks which change produces the largest improvement in how fast your investment recovers.

Your ad spend

What you pay each month to reach new customers through your primary channel.

Always tested
First-visit revenue

What a new customer pays on their first visit.

Always tested
Fulfillment cost

What it actually costs you to deliver the service: staff time, materials, and supplies for each new customer.

Always tested
Booking rate

Of every lead who contacts you, how many actually book an appointment.

Always tested
Show rate

How many booked appointments actually show up. No-shows are expensive and often fixable.

Always tested
Close rate

How many who show up become paying customers.

Always tested
Where the fix lands

We go where the math points. Not where it's comfortable.

Most agencies are built to fix ads. So that's what they fix, whether it's the problem or not. We're built around the math. If the math says the ad targeting is the problem, we fix the targeting. If it says the issue is how you structure your first appointment, we help you restructure it. If it says your fulfillment cost is too high, we work through that with you.

We take over your paid advertising in every case. That's not because the ads are always the problem. It's because we need to be inside your campaigns to measure, execute, and re-measure. The diagnostic and the execution have to live in the same place, or the fix doesn't hold.

Examples of where fixes have landed

Dental

The system flagged offer structure. The clinic was charging $203 for a first exam. Restructuring the first-visit package moved the ratio more than any ad change could.

Auto Repair

Most rate variables were already at ceiling. The funnel converted fine. The economics of what it converted to were too thin. Offer restructuring, not targeting.

HVAC

The system found the booking rate was the primary leak. Leads were coming in and not getting scheduled. A phone and follow-up fix went first, before any ad change.

Hair Salon

92% fulfillment cost. The system found that paid ads structurally could not work at this margin. The honest answer: a different channel mix.

The process

What working with us actually looks like.

01 - Free

You answer 7 questions

About 10 minutes. One ad channel. We handle the rest.

02 - You see your number

We run the numbers and show you what we found

You see your recovery ratio, your current timeline, and the ranked fixes on a 30-minute call. The report is yours either way.

03 - Engagement

We take over your ads and execute the top fix first

Whatever the system ranked highest, we execute it. Whether that's an ad fix or something deeper, we handle the implementation.

04 - Monthly

We re-measure and find the next fix

Every month: new measurement, next fix, report back in real numbers. Not dashboards.

Month-to-month. No contracts. If the numbers improve, the math makes it obvious to stay. If they don't, you walk. We built it that way on purpose.

Start Here

Find out where your number stands.

Seven questions. About ten minutes. You'll see your recovery ratio, your current timeline, and which fix would move your number the most. The full report is yours either way.

Get the Free Diagnostic
Free 7 questions, ~10 minutes Full report No obligation