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One business. Three years of a gap that nobody measured.
A veterinary clinic was spending $6,400 a month on paid ads with a full schedule and a performing campaign. The recovery ratio was 0.34. Only 34 cents of every dollar invested in acquiring and serving each new patient was recovering in the first 30 days. The monthly gap was $4,500. It ran for three years while every marketing report showed green.
The obvious answer was ad targeting. Tighter audiences, lower cost per lead, more efficient spend. The system ranked every variable by mathematical impact. Ad targeting was worth $0.13 on the ratio. The dominant lever was something else entirely, and it was worth $0.50. Nearly four times the impact of the fix that would have come first.
Recovery moved from 88 days to 24. Same ad spend. Same number of patients. The investment went from sitting in a gap for nearly three months to recovering before the next month's ad bill arrived. The clinic went from subsidizing every new patient out of operating cash to building a surplus that compounded month over month.
The report shows you what this looks like at one business.
The diagnostic shows you what it looks like at yours. Seven numbers from your ad account and your accounting software. About 10 minutes to collect them. Two days later, you see your recovery ratio, where the gap lives, and which single fix would move the number the most.
The full results are yours to keep. No obligation to work with us after the findings call.
Schedule Your Free DiagnosticMost people who see their number want to know what to do with it.
The report takes about 10 minutes to read. Come back to the diagnostic when you're ready. There's no deadline.
The 30Logic team