What CAC Actually Costs You
Customer Acquisition Cost is more than ad spend divided by leads. The actual math includes creative, management, owner hours, front-desk hours, and thin-margin jobs.
The Customer Who Almost Called But Didn't
The customer who searched for what you do, scrolled past you because your last post was 8 months old, and called the place across town. The silent loss most reports can't capture.
What Your Marketing Reports Are Actually Telling You
Plain-language unpacking of impressions, CTR, CPL, and what your monthly marketing report doesn't tell you about whether the marketing is actually working.
Why Your Last $2,000 Disappeared
Most marketing reports don't tell you what actually happened to your ad spend. Here's what attribution looks like for a local service business, in plain language.
Your Marketing Is Working. Your Bank Account Disagrees. Here's Why.
The campaign is performing. Bookings are solid. But the cash still tightens at the end of the month. Here's the layer your monthly report doesn't measure.